About the Founder
Paul Naphtali
A founder dedicated to transforming how life sciences marketing is done.
Paul Naphtali is a seasoned online marketing consultant. He brings to the table three years of online marketing and copywriting experience within the life sciences industry. His MSc and PhD experience also provides him with the acumen to understand complex literature and translate it to any audience. This way, he can fulfill his passion for sharing the beauty of biomedical research and inspiring action from his readers.
What you can expect working with Paul
Meet our team!
Samantha Coulson
strategic and operations lead
Divya Dhasmana
Scientific lead
Divya is a dedicated research analyst passionate about uncovering actionable insights that drive innovation in the life science industry. She brings PhD-level expertise as a researcher, technical writer, and project manager to write for GenoWrite. Her core competencies include data analysis, market research, and strategic recommendations. She is proficient in using advanced analytical tools and methodologies to uncover trends and insights that drive decision-making and innovation.
Jainu Ajit
scientific lead
Jainu Ajit holds a PhD in Molecular Engineering from the University of Chicago and completed her postdoctoral training in neuroimmunology at Harvard Medical School, which gives her a diverse, deeply interdisciplinary scientific foundation. She brings that same rigor and precision to every piece of content she creates.
Her PhD research focused on drug discovery and drug delivery, where she designed and synthesized novel tumor and vaccine adjuvants delivered via PLGA nanoparticles. A growing fascination with the central nervous system led her to Harvard, where she worked to identify new tools to access the blood-brain barrier. Across both roles, she has built extensive hands-on expertise in small-molecule design, polymer chemistry, drug delivery systems, cell-based assays, in vivo models, and advanced microscopy — a well-rounded scientific depth that enables her to provide genuine strategic value to her clients.
Jainu has authored over 12 peer-reviewed manuscripts and has spent the last two years as a full-time medical writer, translating complex science into accessible blog posts, infographics, slide decks, and patient-facing materials across biotech and pharma. Her editorial instincts are matched by a creative drive. When she's not writing, Jainu loves building scientific infographics in BioRender and Canva, always finding new ways to make complex science beautiful and instantly understood.
