Services

Content Strategy

Paul Naphtali discussing content marketing with a biotech company

Transforming scientific expertise into a roadmap for sustainable growth

Our services clarify content strategies for life science professionals and companies alike

ICP Messaging Strategy

We develop your target audiences and address their questions so your content attracts and retains customers.

Questions we address
- What do your most lucrative partners and customers have in common?
- What proof points does each ICP need to move closer to adoption?
- How can you prepare content that your ICPs need to facilitate decision making and adoption?

Marketing assets roadmap

We decide what content to create, consolidate, and remove within a 3-6 month period, in line with your commercial schedules.

Questions we address
- What content pillars should you establish online and offline?
- What does your buyers' journeys look like, and how does it differ depending on ICP?
- What kinds of assets should be produced, and when?

Social media strategy

We help you prepare marketing campaigns by identifying ICP fit, timing posts with commercial milestones, and driving measurable engagement.

Questions we address
- What messages do you want to share ahead of a scientific or commercial milestone?
- Where are your ICPs most active on social media, and what themes do they want to see?
- What kinds of actions do you want your ICPs to take after viewing your content?

Content conversion strategy

We examine how your science is communicated to identify where clarity, credibility, and audience understanding can be improved.

Questions we address
- Where do prospects lose engagement before reaching out?
- Which pages, CTAs, or resources should help your ICP understand your scientific and commercial value?
- What performance indicators should be monitored to determine whether content supports new business opportunities?