About GenoWrite
Brand management that captures revenue through scientific rigor
Elevate your brand without compromising your science
Every life sciences professional knows that strong science communication can build partnerships and generate revenue. But the tug of war between R&D and marketing teams can create substantial friction. Should a company prioritize accuracy or hype in their messaging?
At GenoWrite, we don’t force you to choose. As brand strategists with PhD-level expertise, we steer both teams towards a unified goal: commercial success based on engaging messaging that’s built on scientific truth. With our branding strategies, your science and branding become your best salesperson.
What we bring
Our Mission
We empower biotech companies to bring out the best of their innovations by translating complex science to language that the market understands.
Our world is replete with solutions for accelerating life sciences research. Yet too many companies have failed, even with the best technologies, because their audiences couldn't comprehend their message.
That's why we exist: to unite sales, marketing, and research teams to produce accessible narratives that accelerate research and drive sales.
Our Vision
Altogether, we envision a world where scientific advances sustain our world, enhance health, and improve patient well-being.
Our values
At GenoWrite, we pride ourselves in the traits that distinguish us as a life sciences brand management consultancy:
The idea for GenoWrite was planted with a lobbying effort. Paul Naphtali lobbied for the entry of Trikafta into Canada by advocating to provincial officials during his PhD.
Paul began his freelance science writing career under experienced science writers such as Kristina Campbell. Mentors like her allowed his love of communicating science to incubate further.
After working with a US-based science writing agency for a year, Paul took his experience writing for biotech companies and founded GenoWrite.
As part of his effort to build relationships and promote biotech companies, Paul fermented media partnerships with world-class trade shows such as the London Biotechnology Show and SLAS 2025.
After two years of content marketing for biotech companies, Paul has worked with clients in every continent of the globe from his home base in Canada. He continues doing so with a growing team of Canada-based PhD-level freelance writers to this day.Â