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8 May 2026

Microbiome Testing Case Study: Driving a 37% Increase in Sales

From Microbiome Results to Pharmacy Conversations

One of GenoWrite’s earlier projects featured planning and writing a case study for a microbiome testing kit company. Our client’s partner wanted to engage pharmacists and clinicians to support adoption and sales of their kits. 

We highlighted how the kit’s ability to quantify DNA abundances improved the reproducibility of identifying changes to the microbiome associated with diet and disease. Sharing these insights like so improved year-end sales of their kits by 37%. 

Download the case study

Author

  • Headshot of Paul Naphtali, an experienced life sciences content marketing consultant

    Paul Naphtali is a seasoned online marketing consultant. He brings to the table three years of online marketing and copywriting experience within the life sciences industry. His MSc and PhD experience also provides him with the acumen to understand complex literature and translate it to any audience. This way, he can fulfill his passion for sharing the beauty of biomedical research and inspiring action from his readers.

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