Regularity, a key component of good life sciences content
If you work in the life sciences and want to stand out professionally, you need to publish content at a regular pace. Just check out these statistics, courtesy of this Forbes article and other online sources:
- 90% of marketers incorporate content marketing in their marketing strategies. Amazingly, that number plummets to 73% among life science content marketers according to BioStrata.
- 74% of companies surveyed in the Forbes article stated that content marketing helped produce more leads. Whether it’s research collaborations, investments, or new opportunities, content marketing aided in building lasting connections with their target audiences.
- Content marketing costs 62% less to launch and maintain compared with other types of marketing campaigns. Companies with comparatively smaller budgets, such as life science startups, can still share content online and build business relationships.
The key to the success of content marketing lies in the consistent production of content, whether online or on other platforms. Whether done in-house or with a contractor, posting online regularly can help life science professionals build new relationships and find new opportunities to connect with others.
And all you need to do is make content that leaves your audience curious for more. You can start on that journey by using a content calendar to plan your content for the year.Â
A gift for you: a content calendar template
If you already know you need a content calendar and would like to download it, you can download it now for free! We’ve created this calendar for anyone seeking to start a blog, but you can use this calendar to organize any kind of content, whether technical or copywriting. Just edit the calendar’s headings to suit the kind of content you’d like to produce.
Anyone who’s publishing content online can benefit from having a content calendar. Whether you’re a graduate researcher, healthcare provider, founder, or a government official, anyone can use a content schedule. When you download our content schedule, you’ll take your first step towards sharing your research with the world and making a visible difference with it!
Want to get started? Just click the button below and check it out!
What is a content calendar?
If you want a nice and short definition of a content calendar, consider this. When you look through your calendar, you plan what your chores, meetings, and other obligations are and when you need to do them. Whether on your fridge, a wall, or your email client, calendars help you organize your life and complete your daily tasks.
A content calendar operates in the same way, but for publishing and sharing online content. It gives you a clear picture of all the content ideas you’ve concocted, how they’re progressing, and when you plan to publish them. A typical content calendar includes:
- Title of content:Â What will you name the material you’re producing?
- Date of publication: When will you publish the content?
- Themes/focus: What specific topic do you plan to cover in your content?
- Key points:Â What are the main messages you want to share in your content?
How I made the life sciences content calendar
When I produced this content calendar, I wanted it to list as many parameters related to content strategy and creation as possible. Content calendars are blueprints for designing content generation workflows that drive online engagement. I also wanted to produce a content calendar specific to the life sciences, since none of the existing calendars were tailored to the life sciences. With that in mind, here are some life science-specific features you can look forward to if you download the content calendar:
- A scientific application tab: This section is especially useful for technology providers whose products can be used across several disciplines. With this tab, companies can also react to life science trends and tailor their content to highlight products that meet those needs.
- A tab for upcoming events: Companies often prepare new content for major conferences, where they can present major research breakthroughs to fellow attendees. With this tab, marketing teams can plan ahead content that coincides with commercial launches, major conference events, or other important company-wide announcements.
- Subject-matter experts (SMEs) as contributors/partners: Whether in-house or external, having experts provide quotes and testimonials adds authority to any content being produced. This tab will allow you to track which experts you’re contacting for each article. You can place the person’s name and their email address to this tab.
- A tab for relevant publications: In this tab, you can list key publications you want to highlight with your content. This will help you produce content built on empirical evidence that bolsters your claims.
The content calendar also includes a sheet where you can plan your newsletter. A newsletter is especially useful if you want to keep your contacts updated on the progress you’re making in your research, partnership, or business development efforts. In this spreadsheet, you can plan out the major themes of your newsletter and any important news or milestones you want to share throughout the year.
Execute your content calendar with us
If you have a content calendar in place but don’t have the team to produce the content, reach out to GenoWrite. I can execute your content marketing strategies with prose that weaves a tale of knowledge, achievement, and authority from your brand. If you need help establishing a content calendar, GenoWrite can also walk you through the basics of establishing a content strategy. From there, we can move you towards producing content that speaks with your audience ahead of a major commercial launch or conference.
