Services

Content Audits

Paul Naphtali discussing content marketing with a biotech company

Don't let unclear science slow your commercial momentum

Mediocre messaging creates costly missteps in the life sciences industry. On the other hand, commercial milestones also provide major opportunities to demonstrate the commercial relevance of your products.

Signs you need an audit

Milestones that call for an audit

  • Online impressions that fail to become website clicks
  • Website visits that fail to turn into follow-up conversations
  • Deals that stall because buyers cannot clearly see the value of the science
  • Corporate transactions (M&As, partnerships, and joint ventures)
  • Fundraising events (grant awards, funding rounds, IPO preparations)
  • Manufacturing and regulatory breakthroughs (Production milestones and FDA approvals)

Producing more content isn't always the solution

In many cases, content gaps come from one of the following four areas:

Website experience

If visitors cannot find your value quickly, they will leave your site.

Scientific clarity

If your science is not communicated clearly, critical details can be missed.

Audience alignment

If your content does not reflect each audience’s priorities, it will fail to resonate.

Competitive differentiation

If your copy does not distinguish you clearly, buyers will see little reason to choose you.

Our content audits address messaging, SEO/GEO, and conversion gaps in the life sciences

Content inventory audit

We examine your content to document existing assets, assess coverage across your areas of expertise, and identify gaps and opportunities for improvement.

Questions we address
- What content do you already have?
- Which assets are outdated, missing, or underutilized for SEO/GEO and the sales cycle?
- How should the content be updated to support current commercial conversations?

Competitor comparison audit

We research your competitors’ messaging and positioning to identify gaps, missed opportunities, and areas where your products can stand out.

Questions we address
- What questions are your competitors addressing for their target audience?
- Which customer-relevant topics are competitors outranking you for?
- What content should be written to fill any competitor gaps?

Website UX Audit

We review your website to identify where accessibility, navigation, and user flow can be improved to create a smoother buyer journey for your target audiences.

Questions we address
- How is your website currently laid out, and what's the user's expected journey?
- Where could the buyer's journey be unclear or confusing?
- How should the website be updated to streamline the buyer's journey?

Scientific messaging audit

We examine how your science is communicated to identify where clarity, credibility, and call to action can be improved.

Questions we address
- How are your products and services currently positioned to your target audience?
- Where do the mismatches between how you and your customers perceive your products lie?
- What content should be modified or added to reflect the attitudes you want your customers to have?

See what happens when you address content gaps with our content audits

Want to broadcast your innovations to the world?

Let us give you the words to excite your audience about science!

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