27 February 2024

Case studies: a time-efficient way to showcase your products


The biotech industry is filled with companies specializing in various disciplines. Each sector of this intricate ecosystem boasts unique features and needs that intertwine to advance research.

You, the biotech company, believe you have an amazing product or service that will revolutionize the biomedical industry. You may also have the data and testimonies to substantiate your claims. And you may be thinking about building your website’s content or developing documents for an upcoming conference.

Regardless of the situation, you must know that any biotech company benefits from having documents that highlight their products at their best. These documents most commonly come as a case study. But what is a case study? How do you make one? How can they help you showcase your products at work?

in this article, we will show you what a case study is, why you would benefit from writing a case study, and how GenoWrite can highlight your research through a case study.

What is a case study?

A case study is a document that highlights the ways a company has solved a specific problem with its product or service. Case studies can come in diverse formats depending on the sector a business works in. For the biotech sector, case studies leverage research manuscripts that harness a company’s product or service to answer a specific question. For example, companies specializing in DNA synthesis will consider how their approach reduces reagent use and side product formation as observed in phosphoramidite oligo synthesisThey can also harness data that researchers in other sectors have generated. 

Irrespective of the research specialty and how the data was produced, every case study must have the following components:

  • The problem: Every good case study must begin by highlighting the problem you claim to solve with your product. The problem can be as specific as a research aim or as general as a societal issue that your product or service can rectify. Writing this section typically requires two paragraphs, where the first paragraph highlights a general research question and the second paragraph discusses the technical challenges when investigating that research question.
  • The approach: This section will be the most technical part of your case study. That’s because it sheds light on the principles and foundations of your technology. You can discuss technical specifications such as temperature ranges for an incubator, how many analytes you can quantify within a single sample, or what the detection range of a qPCR assay is. Irrespective of the technology you developed, you must always relate it to your problem. How will your product address the challenges listed in your problem? That’s what you will be answering in this section.
  • The result: This is the most compelling part of your case study. That’s because you get to show the results your end users generated, particularly the data that backs up your claims. You would begin with a body of text that describes the story your data tells and then add figures and tables that support your technology’s capabilities. Now, when preparing a case study, you shouldn’t include every figure and table available. That’s reserved for future discussions when potential customers ask about your product. Rather, you should focus on the parts of the data where your technology was used to answer the research question. 
  • The conclusion and call to action: Once you put all your data together, you must end strong. Reiterate your key points, beginning with the problem and then how your data solves the problem. After, you’ll need a call to action to encourage people to try your product. You can provide links to your site to learn more, provide a QR code to keep abreast of company updates, or contact information to speak to a specific sales representative. That way, you can provide available access to your information and let your customers act upon interest in your products.

When should you have a case study written?

Every company will require a case study at some point. They provide the best means through which a biotech company can show that its product or service achieves its intended goals. However, a company will most benefit from a case study when they have the following:

  • An established body of robust, validated data: Simply put, any case study needs verifiable, reproducible evidence that a company’s products do what you say they do. That way, the company can ensure prospective customers that your product works through independent sources. 
  • Reputable customer/patient testimonies: Testimonies from your end users provide an intimate view of the ways your products have benefited your customers. These most commonly come as quotes that you can add to your document and highlight as a pull quote.
  • A compelling story: No case study can be successful without a story that draws your audience in. That means every component of your case study has to flow seamlessly from one section to the next. Your case study must also engage the reader to understand how your product helps them achieve their goals. Hence, you must put your case study together with various components that make strong storytelling possible, from strong writing to eye-catching visuals.

How GenoWrite writes a case study for you

By this point, you may be wondering. What if you have a tight timeline to meet? What if you don’t have enough time to do the writing yourself? What if you don’t have the experience to write engagingly yourself?

That’s where GenoWrite comes in. From its inception, GenoWrite has already prepared compelling case studies for biotech companies worldwide that generate leads and increase sales. With every case study, GenoWrite follows a three-step process that translates your data into stories that your audiences can resonate with. They are as follows:

  • Research and Outlining: This step comprises the bulk of our work. Knowing our customers well maximizes the success of any content-writing partnership. We always begin by researching your discipline closely. We read through the papers that form your work’s basis, the data you generated, and the conclusions you drew from your data. From these components, we evaluate the story that you want to form. Then, we prepare an outline highlighting what we believe best represents the story you want to share with your prospects. 
  • Writing: Once you approve the outline, we will begin writing the case study. We write with a style that highlights the challenges your customers face and demonstrates your product’s acumen in solving the challenges on the field. We will also format and place any relevant figures and tables into the case study in a way that best tells your story.   
  • Editing: Once we finish writing the draft, we send the draft to you. You would then suggest edits that we will integrate and discuss any points of clarification to address. When you are happy with the finalized case study, the document will be yours to publish across your platforms.

At GenoWrite, we charge by the hour for each case study you request. Irrespective, before every project begins, we will send you a quote of how long we expect a case study to be written. Several factors will affect our quote. They are: 

  • Length: The text of a case study is typically 500-1000 words long, but can sometimes go as high as 1500 words. The longer the case study, the more time it will take to write the document. 
  • Content: The topics you include affect how long it takes to conduct the research. If your results are more esoteric, it will take more time to best understand your subject matter. The amount of figures and tables you include also affects how long the project will take. Each figure and table requires formatting for optimal visualization and captions to describe them. As such, the more figures and tables you have, the longer it will take to write the case study.
  • Edits Required: We strive to minimize the amount of client-side edits needed to complete a document. Even so, we perform a round of edits before submitting a draft to reduce typos and maximize clarity in our writing. We also recognize the need to change direction as needed when writing a case study. To account for these factors, the more edits you need, the longer it will take to complete the case study.  

Contact Us Today

Case studies are a quick, effective way to summarize your data and demonstrate your product’s fidelity in addressing your customer’s needs. They are great for distributing at conferences, posting online, and sharing in a social media or email campaign. However, writing them can be a challenge given the brevity of such a document. 

If you need case studies written quickly and effectively, GenoWrite can help. We have already written case studies in spatial transcriptomics, the multiplex immunoassay, and library preparation kits for next-generation sequencing. And we’re just beginning. 

Need to broadcast your research data loud and clear?

Let us help you write a case study and jumpstart your marketing today!