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Content Strategy
You can't go blind when writing sales materials in the biotech industry
Writing content in the biotech industry is all about purpose. You're trying to get customers to learn about you, build rapport, or seal a deal. You can achieve these things only if you have a robust content strategy.
Start planning your content with these free resources
Your LinkedIn Profile: Optimize your Front Page
Scientists can thrive with social media Back in my PhD days, LinkedIn was just Facebook but for workers. It was a place where I would upload my work experiences and leave it be. Perhaps one day, I would come back online and update it when I left my job. If this story sounds familiar to…
Five Misconceptions about SEO in the Life Sciences
SEO is essential for the life sciences Search engine optimization (SEO) is a term that’s appeared as long as the internet has existed. Even in the early days, users strove t to have their websites easily accessible and visible to the world. What’s changed, however, is the number of users trying to establish their presence…
How do I learn SEO in the life sciences?
Starting with SEO isn’t hard If you’ve come here, you probably recognize that search engine optimization (SEO) is the difference between your website receiving lots of clicks and fading into obscurity. And you’re right. Mastering SEO gives you a leg up over your peers and competitors. When you enter the front pages of a search…
Anatomy of a blog post in the life sciences
Think of the essays you wrote as you attended grade school or a university course. Consider what your teachers told you as they outlined the components and purpose of an essay. Trace how you felt as you wrote your essay and submitted it for revision. What do you remember? Perhaps you recalled the need to…
How classical music inspired GenoWrite
I love classical music. I breathe it whenever I listen to my favourite symphony in full. I also play the piano and violin at concert level. The picture above was me doing a sound check for a piano concert I held. But what does classical music have to do with marketing and science communications? It…
Five questions freelancers ask about portfolios
The best way to show what you’re good at is to do whatever you’re good at. Whether it’s writing, graphic design, or consulting, your potential customers want to know that you can help them solve their problems. As a freelancer, you accomplish this by sharing your work history with your business leads. This list is…
Case studies: a time-efficient way to showcase your products
Introduction The biotech industry is filled with companies specializing in various disciplines. Each sector of this intricate ecosystem boasts unique features and needs that intertwine to advance research. You, the biotech company, believe you have an amazing product or service that will revolutionize the biomedical industry. You may also have the data and testimonies to substantiate…
Faith and Biotech: an Interview
Storytelling has been a part of GenoWrite’s ethos since its inception. Much of GenoWrite’s foundation lies in the central dogma of molecular genetics. However, faith also plays an important role in how GenoWrite operates. We believe God and Providence have provided everyone with intrinsic value and the right to live and make lives better for…
Boost your writing career by attending conferences!
The world of science conferences Conferences. For most people working in academia, you think of professors giving talks about their research. For anyone in sales and marketing, you might think of exhibits where a company’s products are shown off for everyone to see. Regardless of who you are, you may also remember all the amazing…
Writing advice: Read more novels today!
Have you ever noticed how life can change you in such crazy ways? Well, it happened to me. I used to complain and gripe about picking up a book. I also hated writing. It was the most boring job of all in the sea of undergraduate lab reports. All of that changed when I started…
What is the GenoWrite logo?
Learn more about the GenoWrite logo with the first PhenoWrite blog post!
