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Content Strategy
You can't create content without a strategy.
Writing content in the life sciences is all about purpose. You're trying to get customers to learn about you, build rapport, or seal a deal. You can achieve all of these things if you have a robust content strategy.
How you write about your innovations, display your results, and draw your conclusions affects how likely your audience will understand the message that you're conveying.
Start building your content strategy with these free resources
We are now a part of Science Borealis!
In the first few months of starting up my blog, I’ve searched for science blog groups to join so that I could share my posts to the broader community. Now, I am delighted to announce that Microbe Musings is a part of the Science Borealis blog syndication network. Science Borealis is a non-for-profit corporation that…
Developing a tool to fight neonatal sepsis, with Justin Rolando
My wife was a preterm baby. From her first breath, she was already exposed to a wide range of health issues that could have debilitated her or, worse, led to her death. Neonatal sepsis was not among the risks I thought of when she told me her story. Yet, in the minds of many health…
Using saliva to advance oral health, with David Vigerust
The things that come out of your mouths and hearts can leave you feeling emotionally unclean. The things that come into your mouth can leave you feeling extremely sick. Your mouths are teeming with healthy bacteria. They keep your teeth and oral cavities intact for chewing food and talking with your loved ones. However, you…
How you can Automate 3D Culturing with LifeTaq
Cell cultures help us study our bodies in the lab. With them, we can grow our own cells in the lab and observe how they react to any biophysical stimulus. Most commonly, we grow these cultures with a Petri dish or a cell culture plate. These cultures are known as 2-dimensional (2D) cultures because the…
Nanomedicines, bringing the future to the present with Nanoworx
Nanomedicines, the future that could be New technologies are getting smaller and smaller. We started out with micron-level inventions when we produced the first computers. Now, semiconductors and other technological advances are letting us go even smaller. We’ve now gotten to the point where we’re developing medicines one million times smaller than the millimeter scale.…
Spiroligomers, the Magic Cure for Diagnostics and Therapeutics, with Thirdlaw Molecular
The magic bullet of biomedicine The magic bullet. You’ve probably heard it when your friends dubiously find the one thing that will solve all their problems. The term itself comes from German folklore and the figure known as Der Freischütz. This figure is a marksman who obtains seven magic bullets. Six hit any object he…
Resolving the insoluble in drug development, with ORYL Photonics
Why consider solubility in drug development? Drug development may seem simple enough. You’re testing a compound for its ability to treat disease without side effects. Yet, this singular goal consumes billions of dollars and countless hours of manpower. Worse still, you can’t guarantee that a compound will act as you think it will. Many variables,…
GenoWrite founder begins foray into podcasting
Partnering with iGEM GenoWrite has always held a deep interest in helping life science startups communicate their science. That’s because talking about your science will help you gain opportunities that you never thought possible. You can identify business partnerships to pursue, discover your customers’ problems that you can solve, and close strong funding rounds so…
Scale up Absorbance Measurements and Accelerate Drug Development with PHABIOC
Introduction: The more analyte, the more light is absorbed Obtaining analyte concentrations is an essential component of life sciences research. We measure DNA concentrations to secure enough genetic material for sequencing. We also measure the concentrations of various compounds to optimize a drug candidate’s pharmacokinetics and pharmacodynamics. Measuring protein abundances also helps us secure high…
Your LinkedIn Profile: Optimize your Front Page
Scientists can thrive with social media Back in my PhD days, LinkedIn was just Facebook but for workers. It was a place where I would upload my work experiences and leave it be. Perhaps one day, I would come back online and update it when I left my job. If this story sounds familiar to…
Five Misconceptions about SEO in the Life Sciences
SEO is essential for the life sciences Search engine optimization (SEO) is a term that’s appeared as long as the internet has existed. Even in the early days, users strove t to have their websites easily accessible and visible to the world. What’s changed, however, is the number of users trying to establish their presence…
How do I learn SEO in the life sciences?
Starting with SEO isn’t hard If you’ve come here, you probably recognize that search engine optimization (SEO) is the difference between your website receiving lots of clicks and fading into obscurity. And you’re right. Mastering SEO gives you a leg up over your peers and competitors. When you enter the front pages of a search…
Cell Engineering: a New World with Portal
Guiding cells with foreign cargo How can we get cells to do what we want when our bodies are sick? We change how they behave by introducing biomolecules into them. It may be just one strategy we can use, but it can be an effective one. By directly injecting cells with therapeutics or other molecules,…
